SUPERIOR INNOVATION

Since its inception in 2011, GEL.IT.UP BY GIUP® has continually improved its products by keeping in line with its tagline “Superior Innovation”. Our mission is to continuously provide top class products whilst at the same time adhering to all EU regulations and worldwide GMP (good manufacturing practice). Cruelty free practice in the development of our products is extremely important to us and we have managed to extend this from raw materials to finished product.

GEL.IT.UP BY GIUP® believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org